This add is depicting the movement for gay rights in the United States.
The are alot of negative views of gay people. They are sinners. They are the reason for AIDS. They are beneath heterosexuals. They do not deserve the right to get married or have children. The purpose of this ad is to diffuse the negativity surrounding homosexuals....
You can see a group of homosexual men and women, laughing and having fun. This is to show that homosexuals are just like any other person. They are normal people who have friends and like to have fun. The equal sign on the back of their shirts is reflecting how gays want to be treated: equal. They want to end the hate crimes and the discrimination they experience on a daily basis.
Also, you can see the Lincoln Memorial in the background... This is kind of a sublimonal way of saying that some goverment action needs to be taken to help the gays in their fight for equality. Being that Lincoln freed the slaves and enforced their human rights, the homosexuals of today want someone to do the same for them. A leader who can break their chains of oppression and allow them to start their new hate-free lives.
Look at the sky in the ad. This could be a depiction of the gay's status in the US. It's cloudy, but still a beautiful day. Homosexuals may not be perfect, but they are still good enough to not disturb the daily activities of others. If the sky in the photo was dark and rainy, that would give a negative connotation. Because when it's raining, alot of people get upset or cannot go through with their plans for that day. But it's not. The sky is a normal day. Just like the gay people of America. Normal. They aren't going to stop you from doing what you have to do. They don't want to.
